May 10, 2024, 7:01 a.m. | Nick Robins-Early

Artificial intelligence (AI) | The Guardian www.theguardian.com

Fraudsters impersonated WPP’s CEO using a fake Whatsapp account, a voice clone and YouTube footage used in a virtual meet

The head of the world’s biggest advertising group was the target of an elaborate deepfake scam that involved an artificial intelligence voice clone. The CEO of WPP, Mark Read, detailed the attempted fraud in a recent email to leadership, warning others at the company to look out for calls claiming to be from top executives.

Fraudsters created a WhatsApp account …

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