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ChatGPT and Generative AI in Search: The Biggest Digital Ad Format Is Ripe for Revolution

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June 5, 2023, 4 p.m. | Insider Intelligence (insider@insider.com)

Business Insider www.businessinsider.com

Microsoft and Google are racing to develop the best AI-assisted search experience, leaving advertisers on the precipice of major disruption.

advertisers advertising bi intelligence bi intelligence content marketing chatgpt digital disruption experience format generative google insider intelligence major microsoft racing search

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