Citi in Talks With Analytics Startup to Expand Lending

Citigroup is in discussions with cash flow analytics startup Prism Data about incorporating the firm’s technology in its consumer credit underwriting, according to people close to the discussions between the two firms.

A Citi deal with Prism would be a boost for the startup. Spun off from Peter Thiel–backed credit card fintech firm Petal last year, it has since raised money in a seed round from investors such as 10X Capital and Obvious Ventures, according to PitchBook, as well as …

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