CLVTools: A powerful R package to evaluate your customers

The lifetime value of a customer can be an invaluable strategic tool for businesses

Illustration of the use of the package. Source: Authors.

In this article, written together with Patrick Bachmann, we take a stroll through the extensive R package “CLVTools”, which includes convenient implementations of some of the most well-known models to estimate the customer lifetime values (CLV or LTV, which is introduced for example here). The article is based on the quite detailed walkthrough of the …

business strategy customers ltv package probability-distributions r-software