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CMOs need to embrace the future of ChatGPT and generative AI — leaders at IBM and Gartner share why

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June 20, 2023, 9:35 p.m. | Michael Kaminer (insider@insider.com)

Business Insider www.businessinsider.com

"AI will be instrumental in serving up the right content for the right people in the right place," one IBM executive told Insider.

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