Coca-Cola's AI-generated soda tastes like marketing

AI is just about everywhere lately, but nobody expected it to be used as a salvo in the ongoing cola wars. Coca-Cola, however, has other plans, as it just launched a new flavor co-created by artificial intelligence. The company’s calling it the soda “from the future” and it’s available for a limited time in both regular and zero sugar varieties, as reported by CNBC.

It’s called Y3000, which is certainly a futuristic-sounding name, though it calls to mind Skynet and …

consumer discretionary