CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning. (arXiv:2205.08943v1 [cs.CL])

This paper focuses on automatically generating the text of an ad, and the
goal is that the generated text can capture user interest for achieving higher
click-through rate (CTR). We propose CREATER, a CTR-driven advertising text
generation approach, to generate ad texts based on high-quality user reviews.
To incorporate CTR objective, our model learns from online A/B test data with
contrastive learning, which encourages the model to generate ad texts that
obtain higher CTR. To alleviate the low-resource issue, we …

advertising arxiv fine-tuning generation pre-training text text generation training