March 25, 2024, 1:03 p.m. | Vincent Koc

Towards Data Science - Medium towardsdatascience.com

Unlocking In-depth Analysis with Simulated Customers and Market Research Using Generative AI & Large Language Models

User research is a critical component of validating any hypothesis against a group of actual users for gathering valuable market research into consumer behavior and preferences. Traditional user research methodologies, while invaluable, come with inherent limitations, including scalability, resource intensity, and the challenge of accessing diverse user groups. This article outlines how we can overcome these limitations by introducing a novel method of synthetic …

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