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Cross DQN: Cross Deep Q Network for Ads Allocation in Feed. (arXiv:2109.04353v3 [cs.LG] UPDATED)
Jan. 21, 2022, 2:11 a.m. | Guogang Liao, Ze Wang, Xiaoxu Wu, Xiaowen Shi, Chuheng Zhang, Yongkang Wang, Xingxing Wang, Dong Wang
cs.LG updates on arXiv.org arxiv.org
E-commerce platforms usually display a mixed list of ads and organic items in
feed. One key problem is to allocate the limited slots in the feed to maximize
the overall revenue as well as improve user experience, which requires a good
model for user preference. Instead of modeling the influence of individual
items on user behaviors, the arrangement signal models the influence of the
arrangement of items and may lead to a better allocation strategy. However,
most of previous strategies …
More from arxiv.org / cs.LG updates on arXiv.org
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