Customer adoption of Amperity for paid media soars to over 50%

Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announced that more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies. Since its launch in May... Read more »

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adoption ai ai-powered amperity application applications artificial intelligence brands cdp consumer customer customer data data data platform enterprise media platform role