Customer Segmentation as A Strategy

Introduction to the data-driven segmentation and integrate them onto your strategy

Photo by Mario Purisic on Unsplash

What and Why Customer Segmentation

Customer segmentation is

the process of identifying and grouping the customers into naturally existing or artificially created segments of customers based on the certain traits or characteristics they shared.

The ultimate goal of customer segmentation within an organization is to have a strategic level of understanding of its customer base. Most of the use cases in customer …

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