Customer Segmentation with Python (Implementing STP Framework - Part 3)

A step-by-step guide to implementing k-means clustering with PCA

So far in our journey towards implementing the STP marketing framework (Segmentation, Targeting, and Positioning) we’ve done the following:

In the first article, we’ve
❏ defined our goal and learned the basics
❏ setup the Deepnote development environment
❏ explored different attributes/features of the customer dataset that we have been working with
❏ processed and standardized our dataset
❏ segmented the customers using hierarchical …

analytics data analysis data science framework marketing marketing-strategies part python segmentation