[D] industries transformed by LLMs and generative ai?

What companies or industries have the most to gain from the rise of LLMs and generative content? Which have the most to lose?

For example, stock photos (aka Getty images) feels like it is in tough spot given generative images from services like DallE.

GitHub with Copilot has a lot to gain.

What else will win/lose over the next few years?

ai industries llms machinelearning