[D] Which practical data mining book to pair with ESL?

Many people, and the wiki, have recommended Introduction to Statistical Learning (ISL) and Elements of Statistical Learning (ESL), with the latter being much more mathematically-rigorous. Both seem great at teaching the concepts and logic behind these models, but I am looking for a more practical book to pair with them.

So for example, how to derive insights from all sorts of data in business. Not as straightforward as Kaggle where they give you the exact data and what results they …

book data data mining esl machinelearning mining practical