Data analyst wanting to start using my data science skills for fun

Okay I’m a data analyst, create dashboards etc and analyze data for digital content performance nothing too fancy.

How can I use data science and ML to strengthen my skills? I have data mainly from google analytics very basic and would love to practice ML on it. I was thinking I can do some logistic regression to “guess” some parts about the users cause as you know the data is very basic then create some clusters with a k means …

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