Data-powered Idli Dosa Revolution

Founded in 2005 in Bangalore, India, by P.C. Musthafa and his four cousins, ID Fresh has grown into a leading food brand with a presence in over 35 cities across India and the UAE. But what is the key ingredient to their success? Data and analytics!

To reduce food wastage and improve productivity, ID Fresh uses data and analytics extensively across its operations. The company collects data on various aspects of its business, including production, inventory, sales, and customer feedback. …

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