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Data Skeptic: Ad Tech
June 18, 2022, 3:44 a.m. |
Data Skeptic dataskeptic.com
Increasingly, people get most if not all of the information they consume online. Alongside the web sites, videos, apps, and other destinations, we’re consistently served advertisements alongside the organic content we search for or discover. Targetted ads make it possible for you to discover relevant new products you might otherwise not have heard about. Targetting can also open a pandora’s box of ethical considerations. Online advertising is a complex network of automated systems. Algorithms controlling algorithms controlling what we see. …
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