Decoding Meesho's Data Science Magic: Inside the E-Commerce Empire

Founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, the e-commerce platform Meesho has an expansive user base of over 100 million individuals. Recently, it achieved a remarkable milestone of surpassing 1.1 million sellers on its platform, drawing the attention of more than 600,000 small-scale enterprises within the past 12 months. Backed by the likes SoftBank, Meta, Y Combinator, and Fidelity Investments, Meesho empowers anyone to start their own business with zero investment or inventory.

Throughout its journey, this online …

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