Deduplicate and clean up millions of location records

How record linkage and geocoding combined improve data quality

Big companies store data in several systems for different purposes (ERPs, CRMs, local files). Each potentially holds customer data, and not all of them, if any, are in sync. In addition, links across sources either do not exist or are not appropriately maintained. The consequence is duplicate records, inconsistencies, and poor data quality in general. That’s a perfect opportunity for us to shine with …

data data quality location master data management openstreetmap record-linkage records