Deepfakes Are Getting Personal, Just In Time For Election Season

Across the world, from the U.S. and U.K. to Panama and Brazil, 2024 is a pivotal election year. Here’s the scary part: generative AI is getting really good. So good that creating a convincing false image or video of a public figure is easier than ever before. The same is even true for non-public figures, like members of your family or your colleagues. The potential for mischief is equal parts obvious and troubling.

So what do these problems look like …

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