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DeepGen: Diverse Search Ad Generation and Real-Time Customization. (arXiv:2208.03438v1 [cs.CL])
Aug. 9, 2022, 1:12 a.m. | Konstantin Golobokov, Junyi Chai, Victor Ye Dong, Mandy Gu, Bingyu Chi, Jie Cao, Yulan Yan, Yi Liu
cs.CL updates on arXiv.org arxiv.org
We present DeepGen, a system deployed at web scale for automatically creating
sponsored search advertisements (ads) for BingAds customers. We leverage
state-of-the-art natural language generation (NLG) models to generate fluent
ads from advertiser's web pages in an abstractive fashion and solve practical
issues such as factuality and inference speed. In addition, our system creates
a customized ad in real-time in response to the user's search query, therefore
highlighting different aspects of the same product based on what the user is …
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