Demonstrating Prioritization Effectiveness in Sales

The power of machine learning for contact priorization

Let’s imagine two companies in the B2B/B2C context, who are direct competitors and of the same size. Both companies have their own sales team repeating daily a sales process for inbound leads, but they use a radically different sales strategy.

Their processes are the following:

1. At Company A, the sales team starts their morning by calling the most recent leads, convinced that these fresh contacts are their …

b2b b2c companies competitors context daily dall growth-strategy imagine leads lead-scoring machine machine learning performance marketing power predictive-lead-scoring process processes sales sales process sales-strategy strategy team