Detecting Generated Native Ads in Conversational Search

Conversational search engines such as YouChat and Microsoft Copilot use large language models (LLMs) to generate answers to queries. It is only a small step to also use this technology to generate and integrate advertising within these answers - instead of placing ads separately from the organic search results. This type of advertising is reminiscent of native advertising and product placement, both of which are very effective forms of subtle and manipulative advertising. It is likely that information seekers will …

ads advertising conversational conversational search copilot cs.cl cs.ir generate generated language language models large language large language models llms microsoft microsoft copilot search search results small technology type youchat