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Discrete-Time Markov Chains — Identifying Winning Customer Journeys in a Cashback Campaign
Aug. 28, 2023, 10:02 p.m. | Abhijeet Talaulikar
Towards AI - Medium pub.towardsai.net
Modeling customer interactions in a digital campaign as discrete-time Markov Chains
campaign customer customer interactions customer journeys data science digital interactions marketing markov markov-chains markov-models modeling reading
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