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Dow’s customer experience overhaul yields tripling of online sales
Jan. 14, 2024, 7:52 p.m. | Paul Gillin
Big Data – SiliconANGLE siliconangle.com
Measuring customer satisfaction in consumer markets is relatively straightforward. Many buyers are only too willing to offer star ratings, share their opinions on social media and respond to post-engagement surveys. In the business-to-business realm, however, assessing customer sentiment is a lot trickier. B2B transactions can involve multiple stakeholders and a buying cycle that stretches for […]
The post Dow’s customer experience overhaul yields tripling of online sales appeared first on SiliconANGLE.
b2b big data business consumer customer customer experience customer satisfaction digital experience digital transformation engagement experience markets measuring media multiple opinions ratings sales sentiment social social media stakeholders star surveys the-latest transactions
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