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Dynamic Budget Throttling in Repeated Second-Price Auctions. (arXiv:2207.04690v2 [cs.GT] UPDATED)
July 13, 2022, 1:11 a.m. | Zhaohua Chen, Chang Wang, Qian Wang, Yuqi Pan, Zhuming Shi, Chuyue Tang, Zheng Cai, Yukun Ren, Zhihua Zhu, Xiaotie Deng
cs.LG updates on arXiv.org arxiv.org
Throttling is one of the most popular budget control methods in today's
online advertising markets. When a budget-constrained advertiser employs
throttling, she can choose whether or not to participate in an auction after
the advertising platform recommends a bid. This paper focuses on the dynamic
budget throttling process in repeated second-price auctions from a theoretical
view. An essential feature of the underlying problem is that the advertiser
does not know the distribution of the highest competing bid upon entering the …
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