May 15, 2024, 2:46 a.m. | gerry leo nugroho

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Event tracking in Google Analytics 4 (GA4) is a powerful way to monitor user interactions on your website. Unlike Universal Analytics, GA4 offers enhanced flexibility with events, allowing you to customize tracking to fit your specific needs. This guide will help you understand how to set up default and custom events, use parameters for detailed insights, and monitor these events effectively.

Event Tracking in GA4

Understanding Events in GA4

In GA4, events are …

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