Evolving Churn Predictions: Navigating Interventions and Retraining

Retraining churn models presents unique challenges that need special attention

Retraining machine learning models, especially those focused on customer churn prediction, is an essential step to ensure their relevancy and accuracy over time. However, retraining churn models presents unique challenges that need special attention. Among the most notable is distinguishing between causal effects of interventions — identify customers who stayed due to the proactive retention program to target them exclusively.

Intervention Impact on Churn Retraining …

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