Feeding Google Ads with Retention & Loyalty Data: An Ecommerce (Shopify) Guide

In this video, I'm going to show you how to feed Google Ads with high-clv customer lists derived from purchase data in order to increase CLV with re-marketing campaigns.

We're going to use Shopify as an example and create re-marketing lists for Google Customer Match with Python based on data we extract from the Shopify API.

The code specifically shows how to extract data from Shopify, transform the data and create new data frames with CLV predictions.

How Google Customer …

ads api campaigns code data ecommerce example extract google guide lists loyalty marketing purchase python retention shopify shows video