Fellow Google Analytics users, do you feel like people are dumping more work on you because they don’t want to learn GA4?

I know it’s been a while since GA4 launched but my company contracted UA for an extra year while we transitioned. We are nearing the end of that period and now I’m getting an uptick in requests.

A lot of that are colleagues asking me to “show” them how to do something, which is understandable, but also overwhelming because I barely know the system myself and don’t quite understand how to work with the limited offerings yet. These people could …

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