July 20, 2022, 4:44 p.m. | Anastasia Reusova

Towards Data Science - Medium towardsdatascience.com

Understand user journeys without investing in a third-party tool

Photo by Solen Feyissa on Unsplash

If you use Firebase and BigQuery, here’s how you can tap into clickstream data from iOS native app and turn it into actionable insights about user journeys. You don’t need any third-party apps for it, and you can customize your analysis for the deep dives.

Untapped Goldmine of Clickstream Data

If you’re using Firebase for a native iOS app, there is an event that’s triggered …

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