Finding a Purple Swan with Predictive Analytics

In this contributed article, Vijay Veerra, Principal Consultant of Business Solutions and Research with Altimetrik, discusses the power of predictive analytics in identifying "purple swans" and their potential impact on businesses. Purple swan refers to a rare yet foreseeable event that offers unparalleled rewards. This article explores how companies can use predictive analytics to spot these events on the horizon, set their course accordingly, and sail toward a promising future.

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