Finnish startup Basemark secures €22M to make driving safer with AR

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision system that enables carmakers to develop their own AR applications for Heads-up Displays (HUDs).  Car companies are embracing AR HUDs as a means of relaying important information to the driver. Instead of having to look down at a screen, HUDs project real-time driving guidance, alerts, and other information onto the windshield.  Many cars …

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