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For many Olympic medalists, silver stings more than bronze

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June 26, 2024, 12:19 p.m. | William Hedgcock, Associate Professor of Marketing, University of Minnesota

Artificial intelligence (AI) – The Conversation theconversation.com

Researchers used AI to analyze photos of Olympic medalists and found that bronze medalists appeared happier than silver medalists. A cognitive process called ‘counterfactual thinking’ may explain why.

analyze cognitive counterfactual found photos process researchers thinking

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