Forrester study finds retailers struggling to adopt AI despite enthusiasm

Forrester study reveals retailers eager for AI are held back by data management and technical skill challenges — 77% struggle to gain insights from data, 67% can't collect usable data, top hurdles are data silos, keeping pace with AI tech, and need for more education.

ai ai tech artificial intelligence automation business business & industrial business services challenges data data infrastructure data management data silos education enterprise analytics forrester forrester research insights management retail retailers struggle study tech technical vb daily newsletter