From hype to hyper-personalization: mParticle targets 360-degree vision for real-time, single point-of-truth picture

Gaining a comprehensive, 360-degree customer view is the end goal of digital marketing. Unfortunately, the term is commonly seen to be theoretical hype rather than a practical possibility. In July 2021, market research firm Garner Inc. advised marketers to “abandon the pursuit of a 360-degree customer view.” The company’s Maverick* research had shown that the […]

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