From Marketing to Product Owner in Search - Lera Kaimashnіkova

We talked about:

• Lera’s background


• Lera’s move from Ukraine to Germany


• The transition from Marketing to Product Ownership


• The importance of communication and one-on-ones


• The role of Product Owner


• Utilizing Scrum as a Product Owner


• Building teams and cross-functionality


• Lera’s experience learning about search


• The importance of having both technical knowledge and business context


• Open developer positions at AUTODOC


• What experience Lera came to AUTODOC with


• How marketing skills helped Lera in her current role


• Lera’s resource recommendations


• Everything is …

building communication experience germany importance marketing ownership product product owner role scrum search teams technical transition ukraine