Gameplanning the SGE Apocalypse

(Editorial note: I originally wrote this post over on the Hit Subscribe blog. I’ll be cross-posting anything I think this audience might find interesting and also started a SubStack to which I’ll syndicate marketing-related content.)

Lately, I've found myself fielding client questions related to Google's creatively named "Search Generative Experience (SGE)".  This is hardly surprising, given that it uses generative AI, and generative AI has forced Gartner to redraw its hype cycle curve with a peak of inflated …

apocalypse audience blog client contentwriting editorial experience found generative google marketing questions search search generative experience seo sge substack think