Generating Attractive and Authentic Copywriting from Customer Reviews

arXiv:2404.13906v1 Announce Type: new
Abstract: The goal of product copywriting is to capture the interest of potential buyers by emphasizing the features of products through text descriptions. As e-commerce platforms offer a wide range of services, it's becoming essential to dynamically adjust the styles of these auto-generated descriptions. Typical approaches to copywriting generation often rely solely on specified product attributes, which may result in dull and repetitive content. To tackle this issue, we propose to generate copywriting based on customer …

arxiv authentic copywriting cs.ai cs.cl customer customer reviews reviews type