Getting started with Causal Inference

Getting Started with Causal Inference

Going beyond “Correlation is not Causation” and understanding the “why”

Throughout the journey of technological innovation, the most coveted goal of companies is to find ways to change human behavior, by answering questions such as, “How can I make visitors become customers?”, “Does this discount coupon help?”, “Which campaign results in better engagement and profits?”, etc. This needs working with the data to develop reliable actionable prescriptions, more specifically …

causal inference customer analytics data science product-analytics regression