Go Beyond The Hype: What B2B CMOs Should Do About genAI Now

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement. The problem is, B2B CMOs and their teams lack a process for understanding genAI’s impact, assessing organizational readiness, and prioritizing adoption areas. genAI is […]

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