Google is ready to fill its AI searches with ads

- Google's ads business earned $44 billion in the third quarter, showing that it is still thriving despite competition and investments in AI.

- The company is focusing on infusing AI into its products, with its AI-powered Search Generative Experience being a key area of development.

- Google is experimenting with new ad formats that align with the AI-powered search experience, ensuring that advertisers can still reach potential customers.

- CEO Sundar Pichai sees AI in search as a long-term …

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