Google set to charge for internet searches with AI, reports say

Cost of artificial intelligence service could mean leaders in sector turning to subscription models

Google is reportedly drawing up plans to charge for AI-enhanced search features, in what would be the biggest shake up to the company’s revenue model in its history.

The radical shift is a natural consequence of the vast expense required to provide the service, experts say, and would leave every leading player in the sector offering some variety of subscription model to cover its costs.

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