Google will offer customers AI tools to ‘remix’ content for ad campaigns: report

The next target for Google’s AI rush is the company’s advertising business, according to a report from The Financial Times.

Citing a presentation shown to the company’s advertising customers, the FT says Google will augment its ad programs with generative AI this year. The presentation describes how customers will be able input content like text, image, and video into Google’s AI systems which will “remix” them to generate ads based on goals like audience and sales …

ad campaigns ads advertising ai systems ai tools audience business campaigns customers financial generative google illustration image next presentation remix report sales systems text tools video