Google’s ‘Wartime’ Urgency to Chase ChatGPT Shakes Up Culture

When staff working on Google’s ChatGPT rival, Bard, hear from managers that they need to work at “Bard speed,” they know it means moving much faster than they were accustomed to in other parts of the company. Legal reviews of new features can start and end in a day. A feature that might have taken a quarter to prepare in the past now gets done in a week.

For a company that gained a reputation for excessive caution, …

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