Heap’s acquisition of Auryc paves the way toward more complete view of users’ online experience

Web: https://siliconangle.com/2022/06/20/heaps-acquisition-of-auryc-paves-the-way-toward-more-complete-view-of-users-online-experience-awsshowcases2e3/

In the field of marketing technology, two is usually better than one. At the beginning of 2022, Heap Inc. owned the ability to quantitatively automate the collection and analysis of digital interactions. But it lacked a capability to qualitatively drill down on those interactions and gain an understanding of where there might be moments of […]

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