Here's How Big Tech Is Tackling Deepfakes

Here’s an increasingly familiar feeling: You see an image and you can’t tell if it was made or manipulated using artificial intelligence. It’s a big problem, given the potential of fake images to influence elections, among other things. Fortunately, many of the companies whose technology makes it easy to create and spread AI-generated content now are introducing ways to identify and label that content. 

It may be a while before this problem is really solved, however. No single standard has …

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