How do you maintain motivation in your data role?

Beyond salary which almost everyone requires to survive, how do you maintain motivation in a data role? Specifically when your function is repeatedly called into question and educating the business seems to be an uphill battle? How do you keep going when you have to constantly perform in the corporate popularity contest?

Additionally, how do you maintain motivation when you're working with a domain that you don't like? Not tolerate, generally don't like.

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