How does data science compare to social science research?

I’m particularly interested in the opinions of those who did a PhD or more (say, a post-doc or academic job) in the social sciences.

Edit:

Part of the reason that I ask is because I’ve seen many people with natural science and esp. physical science backgrounds doing data science. This seems somewhat counter-intuitive.

Edit 2:

To me most data science problem sets seem closer in subject matter to social science than natural science problems. However, the main point of this …

data data science datascience research science social social science