How Generative AI can Help Companies Tap into the Potential of UGC

UGC is simply content produced by your customers in the form of text, video, etc. posted on social media and other websites. UGC includes unboxing videos of apparels, cosmetics, or merchandise which any consumer makes and posts on social media channels. It is an important tool for marketers to use in their campaigns to attract and win potential customers since its proven to be much more authentic than brand-created content.

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